top of page
U Brand Launch
Project Type
Paid Social Campaign
Client
UKTV
UKTV launched a bold new rebrand across their free to air channels plus transitioned into their new free streaming service, U.
The campaign was launched with a beautifully crafted AV that pays homage to U and fronted by pop royalty... yes that is Cher! 🤯 I had the privilege of filming some bespoke social lines with her for our campaign and can confirm she really is a true icon!
We went live with 15 creative’s including 27 different variations across 7 key placements. These placements include Meta Moments, TikTok top view, TikTok pulse, top feed, standard video ads and Pinterest premier spotlight. We also launched with a UKTV exclusive, TikTok 'super like', across all of our ads, allowing for additional brand recognition. Our main goal for the launch was to be as loud and disruptive as possible, whilst reaching our KPI's and landing our new brand messaging, 'We've Got U'.
Within the paid social campaign we strategically looked at two phases - the first phase was our impressive Cher fronted content, and our second phase uses our ‘hard working’ performance-based style assets, bringing to life our shows across all channels. Through posing rhetorical questions and fun interactive ads, we pushed key messaging to stay relevant and personal to viewers. Working with creative direction from our OOH ads we managed to bring to life the shows in a fun and social first format.
AV Credits
Creative Agency: UKTV Creative + Wolff Olins
Chief Marketing Officer: Penny Brough
Creative Director: Scott Russell
Marketing Director: Nick Gilmer
Head of Marketing: Jo Earthy
Marketing Manager: Cheryl Vaz
Creative : Eoin McLaughlin
Senior Producer: Leanne Farleigh
Assistant Producer: Olivia Watters
Head of Production: Mary Claire Seiler
Head of Design: Peter Allinson
Lead Designer: Callum Parish
Project Manager: Charlie Eydmann
Production Partner: HunkyDory Films
Social Media Creative : Adam Davies
bottom of page